I’ll give you five. Content Advertising, Link Advertising, Viral Advertising, Incentivized advertising, and obstrusive advertising. To learn more about each type, please follow the provided link.
I hope this helped!
nebblacktip already went over some of the technical styles of advertising, but I’d like to add a little information on thematic advertising styles.
-Testimonial. A tactic in which an advertisement uses the positive reviews and testimonials of past customers/clients in an effort to demonstrate the quality of the product. Also makes it more likely that a consumer will view the advertisement and will see the product within his own life context, having already seen the product in the life context of someone else.
-Nostalgia. A tactic in which the advertisement strives to create a link between a product and positive memories from one’s past. Ex. “Kraft Maceroni and Cheese. Treat your family to the same great dinner you loved as a child.”
-Transfer/Fantasy. Using characters, often superheros or “urban” heros like firefighters, to sell a product in the hopes that a consumer will view the advertisement and transfer the admirable qualities of the ad character to the product. A “if I purchase this product, I could be like this character in the ad” mentality
-Statistics. Using numbers or facts (even if they aren’t really true) to encourage people to buy a product. Ex. “4 out of 5 dentists agree. Colgate toothpaste whitens teeth faster than any other toothpaste.”
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