Considered Design is a program launched by Nike to reduce the environmental impact of some of its sportswear products. Products in Nike’s Considered Design lines are supposed to be easier to recycle, produce less pollution during the manufacturing process, and use more sustainable materials like organic cotton when possible. Some environmental groups have questioned whether Considered Design is really much more than an effort on Nike’s part to improve its public image – and it’s true that Considered Design products still make up only a small percentage of what Nike sells. However, the Considered Design lines do appear to be genuinely better for the planet than the equivalent traditional products, and it seems Nike does deserve some praise for making this effort. Exactly how much praise Nike should get for its Considered Design products is a matter of opinion.
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