Former vice president Al Gore launched a three-year, $300 million campaign to mobilize Americans to push for aggressive reductions in greenhouse gas emissions. According to the Washington Post, the Alliance for Climate Protection’s “we” campaign will employ online organizing and television advertisements on shows ranging from “American Idol” to “The Daily Show with Jon Stewart.”
The We Campaign’s website describes its mission as stimulating a cultural shift around climate concerns, catalyzing a shift in public awareness and engagement.
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