The driving sustainability event is an event held in Iceland for promoting the conversion to sustainable fuel and electricity. It is held in Iceland as the country currently has 80% of its electricity supplied by sustainable sources and the city of Reykjavik may be the first in the world to switch entirely over to sustainable energy. The setting and the speakers both serve to prove that sustainability is possible and profitable. Some of the speakers attending the 2010 event include the VP of European sales for Tesla and the former chief of design for BMW. They hope to spread information about how the conversion to sustainability can be achieved.
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