Wend magazine does advocate through its articles for an increase in the environmental performance of our economy. For example, they advocate for the legalization of industrial hemp because hemp is a more environmental alternative to product made from cotton and trees, among other things.
It is also a travel magazine which helps facilitates and encourages people to travel which results in increased green house gas emissions. But, the aggregate effect of an action is what should be looked out. So, while travel increases green house gas emissions while traveling a person might see what is happening around the world and become more sensitive to the effects of their consumption habit.
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