Apparently, there is alot of money to be made in bull breeding. Bulls have become local celebrities themselves and have been outshining bull riders. There are retail companies that are in the business of selling bull merchandise like hats, t-shirts, and stuffed animals. There are bulls that have reached “legendary” status and are still the top sellers of bull merchandise and tickets to special events with their name stamped on them. There just seems to be an overall liking for these animals in places like North Dakota and Texas that drives the demand for a market and plenty of business opportunity.
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