One of the main threats to the vegetable variety we find in stores is peoples’ desire for cosmetically perfect foods. What that boils down to is the hardier varieties (the ones that travel well without bruising or damage) are the ones we find most often. This makes sense if the food has to meet certain appearance standards after being shipped from all over the world. In order to achieve a a greater variety of vegetables, consumers need to shift their priorities from finding the flawless apple to finding a wider variety of apples. Customer demand greatly shapes the products that are available so if people insist on increased variety, that’s what they will get, so long as they are willing to sacrifice “perfection”. Choosing more seasonal foods when appropriate and trying to cut down the food miles are great ways to begin this shift.
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