Smokey the bear is the longest running ad campaign in US history, according to SmokeyBear.com. It began in the 1940s after a small bear was found wounded and rescued from a forest fire. A ranger offered to care for the bear, and soon the story became national news and he received his name. Today, few people know his story and the history of Smokey the bear. The icon is still famous and well known, but less is known about it.
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