You really do like the difficult questions, doncha, shebola100?
Those who are in favor of public relations, marketing and sales support their activities by pointing out that:
Arguments on the con side are more or less flip of the pro arguments:
So, obviously in deciding whether using a public relations firm is good or bad largely depends on which side of the fence one is, vis-a-vis public relation firms in the first place.
But specifically, many or even most of the uses that I’ve seen promoting green products are simply ploys. The green movement wised up to this right away, but shoppers are more easily gulled.
You have only to take a look at the questions posed in this forum to see that many people are spinning their wheels asking whether some tiny thing in their lives can be more environmentally friendly. (A couple days ago I answered someone asking which sticky tapes were green. How much sticky tape do they use??) Unfortunately, people who aren’t thinking “big picture” get wrapped up in tape — winning a small battle, but losing the war.
Overall, my guess is that while eco-friendly products are a good thing, but that the promotion of them in some cases causes more confusion than help.
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