This topic is still up in the air. In 2008 Nike launched a “green” shoe line and this year Reebok is said to launch a clothing line made formrecycled materials. The products may be more greener than before but the business behind it is still the same. I will give it Nike on their ideas for the future. Check out the first link to see a panel of green visionaries including director of sustainability Sarah Severn of Nike.
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