On May 11, 2009, Toyota adopted “harmony between man, machine, and nature” as the marketing campaign for the 2010 Prius. They also released several commercials featuring people making up beautiful landscapes. The Prius gives people what they want, safety, 50 MPG, newest technology, more power, interior space: while it helped out nature with lower tailpipe emissions.
The Toyota “Harmony” TV commercial reached the top of Nielsen’s Top 10 Most -Liked New Ads in May of 2009. The successful marketing campaign used by Toyota has now become a sort of blueprint for other green products. Toyota spent $1 million on marketing in the early stages in order to encourage early interest in alternative energy.
Click here to cancel reply.
Sorry,At this time user registration is disabled. We will open registration soon!
Don't have an account? Click Here to Signup
© Copyright GreenAnswers.com LLC