Is the Prius marketing campaign of “harmony between man, machine, and nature” the best that any green product has ever had?



  1. 0 Votes

    On May 11, 2009, Toyota adopted “harmony between man, machine, and nature” as the marketing campaign for the 2010 Prius. They also released several commercials featuring people making up beautiful landscapes. The Prius gives people what they want, safety, 50 MPG, newest technology, more power, interior space: while it helped out nature with lower tailpipe emissions.

  2. 0 Votes

    The Toyota “Harmony” TV commercial reached the top of Nielsen’s Top 10 Most -Liked New Ads in May of 2009. The successful marketing campaign used by Toyota has now become a sort of blueprint for other green products. Toyota spent $1 million on marketing in the early stages in order to encourage early interest in alternative energy.

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