Odwalla “gentle” pasteurization: marketing gimmick or real technology?
I bought a bottle of Odwalla Orange Juice this morning, and the label said the juice had been “gently pasteurized”. What does that mean? Are other things “harshly pasteurized”? I thought pasteurization meant heating the item in question up to a certain temperature for a certain number of seconds and that was that. Frankly, I felt that Odwalla was trying to BS me…..