Honestly, that’s a question you’ll have to ask yourself. Does sustainability mean as much to you as a higher profit margin? Also consider that consistently coming up short due to your spending to become sustainable is an inherently unsustainable state. True sustainability of a business comes from being able to maintain a decent profit while being environmentally friendly. If you want to go the extra mile and overspend on sustainability, eventually you will not be able to keep it up.
For most things, the initial cost is a bit much, but after you factor in energy savings in the end it is actually a cheaper way to run a business. Not to mention the customers you will gain simply because you’re a sustainable business.
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