The U.K. National Consumer Council did a study eight years ago about people’s mindsets, and their willingness to change their consumer habits in order to benefit the environment. The study revealed that in order for people to change, the changes had to not interfere with their daily routine (basically they didn’t want to be inconvenienced) and they had to believe that whatever changes they made would bring visible improvement to their lives. So if things get really bad (rising food and energy prices for example) people might be more open to change. The Transition town network has a lot more information about this on their site in downloadable pdf. files.
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