My boss owns two toyota prius hybrids and I don’t think there is anything that would make him lose confidence in his cars. Toyota owners are historically very loyal to the brand and many will likely stick with the prius. However, the largest effect would likely be seen in Toyota’s ability to attract new customers to purchase the prius. So, yes, some consumers will lose confidence in the product, but if it is a minor recall as the others have been, current prius owners will not likely be turning in their keys any time soon.
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