How were Japanese citizens able to reduce energy use in Tokyo?



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    After the tsunami, Japan has a new outlook on energy use, led by a media campaign called ‘setsuden’ (power saving in Japanese), that has begun to spread in support for limiting electricity consumption. This energy saving mood is taking over. Tokyo has now turned into a city of darkened buildings and slower running trains. Billboards at major crossings flash daily rates of power consumption that tell whether the city has conserved sufficient energy to avoid a blackout.

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