The consumption of alcohol worldwide is growing in developing countries and going down in developed countries. However, developed countries remain the highest for consumption overall. There is also a trend of much higher alcohol consumption in Western Europe and Russia. The 26 largest alcolhol companies, which account for 48% of alcohol sales was $155 billion i n 2005. http://web.sau.edu/intleducation/ABE/Readings/Global%20Alcohol%20Industry.pdf
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