Tesla gave their first estimated cost at $57,400 in 2009. However, there were many business insiders questioning how Tesla would be able to make a profit off the vehicle with that low price. Mark Boyadjis, an auto analyst at iSuppli estimated, the touch screen at $4,000, the sales and marketing at $16,000, the battery alone-160-mile, low-end 42kWh battery storage-would cost $28,528. This would leave a little over $8,000 to pay for the rest of the car and profit.
The Tesla will hit showroom floors in mid-2012 at $77,400. I guess they came to their senses.
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