“Buying green” — a moniker that describes a type of consumerism motivated by a desire to improve the environment, communities and lives — has taken off during the last 10 years. Organic food makes up the largest segment of the green market. The U.S. organic food industry accounted for $13.8 billion in consumer sales in 2005. Eight years prior, that number was $3.59 billion.
Meanwhile, high prices at the gas pump, concerns about global warming and an increase in production sent hybrid car sales soaring from around 9,000 in 2002 to above 200,000 in 2005, according to Hybridcars.com. Hybrid cars are projected to make up 5 percent of the U.S. market by 2013, according to J.D. Power and Associates, a market research firm, up from 1.2 percent in 2005.
In 2007, Eighty-five percent of U.S. consumer business companies had active sustainability initiatives, and these trends are likely to continues as more public and political emphasis falls on clean production and reduction of negative externalities.
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