How much of an increase in revenue does McDonald’s aquire during their Monopoly sweepstakes?



  1. 0 Votes

    Very little, if any at all.  In an article in USA Today, the following quote was published:

    ” ‘Of all fast-food game promotions, the Monopoly sweepstakes ranks far and away as the most successful ever’, says Ron Paul, president of Technomic, a restaurant consultant.”


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