Since carbon labeling allows consumers to be aware of the product’s carbon footprint, it doesn’t always have the same effect as far as comprehension goes. More often than not, carbon labeling confuses consumers. Walmart customers, for example, reported that they were mostly confused with the carbon labels. Head officials say that over time, customers will no longer be confused. However, taking into account consumer confusion, they realize that although labels should be very informative, they should also be effective through complete customer understanding. Perhaps in the future, there will be an index on these labels rather than every bit of information that went into the manufacturing of whatever product.
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