How many people actually go along with Buy Nothing Day?



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    According to Buy Nothing Day organizer Kalle Lasn, several million people worldwide participate. This is encouraging for anyone concerned with the effects of commercialism and consumerism. It’s true that the number of consumers who ignore or are unaware of Buy Nothing Day exceeds the number who choose to observe it. But those who do refrain from making purchases are a symbol of a growing movement. Not only that, but their action (or rather, inaction) sends a powerful message to companies and fellow consumers alike.

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