Over 367 billion coupons are printed each year. Of course not all of these are used by people and many just end up thrown away or in the streets. While coupons can be recycled not all of them are and thus paper is just being wasted. Even the coupons being used are wasteful since coupons aren’t used again. By using mobile coupons, where a person simply scans their phone to get the discount, coupon producers can greatly lower their environmental impact.
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