According to the link below 6 million ereaders were sold in 2010.
According to Amazon e-readers such as the Kindle and their Kindle books, have begun to replace paperback books, with Amazon selling 115 ebooks for every 100 paperbacks. Therefore, e-readers along with the books that can be downloaded/ purchased, shows how e-readers are not only being sold quite well, but that e-readers may even replace paperback books some time in the future.
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