Nike launched their GreenXchange venture on January 27th 2010. The goal of the Xchange is to provide a place where sustainability-innovation ideas can be shared amongst businesses. It is hoped that in sharing these ideas with one another there will be more positive change, new, more efficient ways of doing business and business models and opportunities that are more meaningful. It is hoped the exchange will help support business ideas that otherwise may not get the support they deserve, but also protects innovators ideas with the use of a standardized patent licence structure.
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