According to their website, the company plans to “reduce desktop and laptop packaging materials by approximately 10 percent worldwide, increase sustainable content in cushioning and corrugate packaging by 40 percent and ensure that 75 percent of packaging components are curbside recyclable by 2012.” To learn more about Dell’s green packaging, check out this informational online pamplet: http://content.dell.com/us/en/corp/d/press-releases/2008-12-16-green-packaging-strategy.aspx
For one thing, they use recycleable cardboard for their packaging. They try to use some recycled content in it, although they say that too much made the packaging too weak. When a customer orders several products, they bundle them in a way that saves packaging.
For cushioning, they have used some thermal-form high-density polyethylene (HDPE), which contains 100 percent recycled content. Small computers have been packaged in bamboo.
In the future, they hope to further improve their packaging methods by using:
Air-filled cushion technology
Molded paper pulp cushions
Recycled HDPE thermal-formed cushions
Renewable resource packaging materials, such as starch-based foam
Two of its products, the netbooks, will be wrapped in bamboo packaging while the outer cardboard layer will be 25% post-consumer recycled content. The bamboo is from China, in an area certified by the Forest Stewardship Council (FSC). Soon, the packaging will be recycling-certified to decrease its impact.
The Inspiron is cushioned in thermal-form high-density polyethylene (HDPE). This is 100% recycled and uses recycled milk jugs and laundry detergent jugs (more incentive to recycle those!) They are also cushioning other products with thermal-form HDPE cushions and air cushions.
Greener Design reports: “The bamboo cushioning is another step in Dell’s larger plan, announced in December 2008, to shrink its packaging volume by 10 percent (which equates to 20 million pounds), increase the amount of recycled content in packaging by 40 percent and increase the amount of recyclable material in packaging by 75 percent, all by 2012.”
Not only is this better for the environment but it will save Dell a reported $8 million. More companies should hop on the bandwagon of environmentalism, good press and good savings.
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