How green is being blue?



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    Being blue refers to the “blue ocean of opportunity” in sustainability through innovations and new modes of thinking. Blue thinking involves thinking very long-term and very out-of-the-box. So to indicate the level of “green” being blue is would be very difficult because it is a way of thinking. Going green perhaps alludes to actions that support environmental protection and remediation while going blue, although involving green though, is supposed to be a whole new genre. One could say that being blue is being completely green even.

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