They’re working not only on cutting down emissions, but on using better materials to build with as a whole. For instance, they are working on soy based material for their seats, to cut down on man-made materials used. In the second link, there’s a Ford made video showing what they plan to do in the next five years.
It doesn’t look like they are doing much. Currently, the only Ford vehicle that could be considered “green” and also truck-like is the Escape Hybrid — and that is an SUV.
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