The Sierra club has a variety of programs, many of which are centered on getting their message out to other people. For instance, the Sierra Club works with communities that have coal reserves in order to help them keep their resources intact. Their programs for youth also helps them get their message to the next generation. They try to give all youth an experience with the great outdoors, and they have programs for inner city students. In addition, they lobby regarding political issues.
I used to get Sierra Club members coming around door to door every once in a while as well. They also do other industry standard practices, like sending out mail, handing out pamphlets, etc. etc. It depends on the organizers in question, though, of course.
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