Ecotourism appeals to the environment and area both environmentally and socially. Environmentally, ecotourism stresses responsible travel in fragile, usually protected areas that are low impact by educating the traveler and providing funds for conservation; most ecotourism occurs in areas that are small scale, too. Socially, ecotourism provides economic and political empowerment to the local communities by providing jobs in ecotourism; also encourages respect for different cultures and communities. Ecotourism also focuses on cultural heritage.
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