ISO 14000 is a program that functions to review a business to increase environmental performance. A consultant will help facilitate a review of manufacturing, advertising, administration work, etc.
As an opportunity to increase environmental performance arises it is noticed. The company then adopts the changes that it wants to.
Companies can identify how to use less paper in the office, whether using solar panels to power the building would be cheaper, how to use alternative materials in manufacturing, etc.
The company is not required to make any changes it does not want, the program is voluntary. But, in places like New Zealand, consumers demand ISO, so many businesses use it.
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