A computer company can start by looking at their supply chain, or the entire process of how their computer is made, shipped to the consumer, used, and disposed of. In the case of Apple, they calculated that the vast majority of their carbon footprint came from manufacturing, transportation, and use so they sought to create smaller computers which also resulted in the use of fewer materials to create each computer. They then used smaller packaging to reduce the costs and emissions of transportation. Apple sought to reduce carbon emissions through consumer use by making their laptops as energy efficient as possible to reduce energy use.
The examples I gave are for Apple, but I am sure they apply to other computer companies as well, since many of these carbon cutdown techniques also end up creating better computers, reducing costs, and improving company image.
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