It depends on the competition, and who is holding it. From most of the competitions I looked at, the blogs that win generally have the most comments, the best layout, the best content, and the best quality (overall). I have attached an example of a blog competition below.
Blogging competitions are like writing competitions, except that they often evaluate a body of work instead of just a single entry (note: writing competitions often do this as well), and have in mind topics and a sort of “spirit” and voice of blogging very distinct from that of traditional writing. They can involve submissions, recommendations, new blogs specifically for the competition, or evaluations of prominent blogs in place.
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