As with any technology, the answer is to do more research to make them cheaper. The prices on solar panels are dropping, so solar panels are already becoming more affordable to the general public. Solar panels typically pay for themselves in 5-10 years, so another way to make solar panels more affordable to the general public is to give people loans for buying them. With a loan, people can keep pay back what they save on their energy bill each month instead of having to save money in advance to buy the solar panels.
By increasing the benefits. Example: When the lights go out, crime goes up. People will pay for safety. Having a solar battery backup for when the lights go out can proved the safety many people look for during a blackout, and are more willing to pay for.
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