The green movement is already beginning to snowball. Think about this example: a businesses traveler from a sustainability minded company rents an electric vehicle to travel from city to city. Once in the destination city he or she chooses an eco-hotel to stay in. All meals occur at local restaurants with organic food produced locally. Each of the industries in interrelated. When one goes green, others do the same to gain a competitive advantage as well. Consumers have the power to make the snowball continue to grow with momentum.
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