First of all, we need to show companies that sustainability is important by supporting those who follow environmentally friendly processes and boycotting those who do not. For example, choose manufacturers who offer take back programs for their products after their useful life time or those who use post consumer recycled content in their products. For companies that offer services, it would be great to encourage them to offer telecommuting to their employees if possible. Offices in LEED certified buildings or those that generate more electricity than they use could receive tax breaks. Incentives serve as the greatest motivation, and those who do not comply will not stay in business or be able to compete.
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