How can we keep Blue for sustainability from losing its credibility like “green” has?



  1. 0 Votes

    Basically, simply not over campaigning using the term, setting regulations as to its usage, and generally using it sparingly will help. Green is abused partially for its marketing potential- which is a good sign in some ways, because it shows people care, however, the only way to ensure that doesn’t happen is to use the term less. Otherwise it’s just an unfortunate inevitability.

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