Greenpeace and PETA are examples
That is something that is left up to the organization. There is a fine line they must walk between sticking highly to their values or being less “radical” so they make a bigger impact. Personally the choice of paring down your stances so that the benefit of your organization is felt by more people is better. Although one could view it as a cop out, really this is the only way an organization will make real change.
One example is the attacks on President Obama by PETA for killing a fly during an interview. This just gives PETA a bad image. They would do better letting that go and focusing on issues that will actually concern the general public.
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