You can send a clear message by buying only the most efficient vehicles. I think that many auto makers like Ford and Nissan saw the tremendous success of the prius and started making hybrids of their own. The other thing you can do is to support bills in congress or at your local government level to increase the minimum fuel efficiency of vehicles and mandate more strict emissions laws. If the laws are changed, so too will the vehicles that are being made.
Try writing them directly, and obtaining a ton of signautres that support your perspective. If you can visually show them the loss they are missing by not becoming more responsible, then they might have incentive to do so. Usually companies work better when it comes to dollar signs and opportunity costs.
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