To people who don’t care about the environmental aspect of conserving water, perhaps using economical reasons to persuade them to would be best.
Using less water = lower water bill. Something everyone could use more of. Also, the energy bill lowers too because less energy will be used to heat the water running through the pipes (if hot).
Education is another great resource to try and urge people away from wasting water. Chances are, they are not even aware of how their choices may not be so “water wise.” By letting people know the hot spots of how water is wasted we can begin to gather everyone on the same page. At this point, we can then hope that bad habits will be broken and more efficient alternatives are enacted.
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