Since celebrities are role models for many they can lead by example. Little things like driving hybrids makes the cars look more cool in the eyes of their fans. If people see more celebrities doing things that help the Earth, hopefully others can follow their example.
Even beyond just setting examples (which I think is extremely important), a lot of celebrities have the financial capacity to be really green and fund local green projects. Their status often comes with high pay, which translates to a greater ability to give back to the community (if they choose).
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