To start becoming a green marketing company you should first establish your personal and professional commitment to sustainable practices. Until you believe in going green yourself, you cannot expect others to believe you either. There are several good tips in this article http://www.nrdc.org/cities/living/gbusiness.asp. Once you have accomplished this, understand the value you can add to other companies through your services and portray this effectively in everything you do. Know your clients’ expectations and exceed them with your expertise on green matters, even if it means going back to school, conducting research, or hiring consultants who can help you. Have confidence in your ability to go green and know you are on the leading edge of a rapidly growing industry with huge potential.
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