You must understand that stores have limited space on which to display products. This display space is usually measured in inches and the amount of space for each product is called an SKU. Each SKU is determined by how much money it brings in. And this is what determines which products are offered.
A successful store eliminates all but the best sellers for each category of product it sells. This is especially true in a bad economy. However, there may be a way to influence certain stores to display less popular products besides their top 5-selling, say, products.
If you can find a competiting store of equal size and selling the same top 5-selling products at the same price, you can suggest to the store mananger that you might shop there more frequently if he/she gave you a bigger selection than their competitor.
But you must also realize that in order to display more products from one category of merchandise, room must be found — usually by taking away space from another product category.
But do go for it! You have nothing to lose and everything to gain. And at the very least, you might get the manager to start thinking. And if they don’t do it now, they might do it in a better economy.
One of the most effective ways to get stores to provide products from a wider range of companies is to appeal to a specific buyer niche. For example, if you are vegetarian, vegan, allergic to wheat, or eat only organic there are a lot of products designed to cater to those needs. Stores know that appealing to groups with special interests is one of the most effective ways to build a loyal customer base and attract those groups of people whose needs are neglected at competing stores. It is also giving productive criticism, as you will offer up an alternative.
The best way though, I believe, is to just buy the products you do like and choose not to sponsor those whom you do not approve of. Buying from local companies is a great way to ensure that you know where your food is coming from, how it got to you, and whom will profit from your purchase. It also supports the local economy. The more people shop responsibly, the more likely it is that a store will have to change their products to meet popular demand. Try to be aware of where your food is coming from, and then shop accordingly. You’re already doing a great job!
You must voice your opinion and unite others. Use the internet and get support from neighbors, friends, aquaintances, etc… to let stores know what it is that you want. If a store receives a request from one person, they may or may not read, let alone fulfill it. If quite a few people say they want something, a store might be much more willing to listen, fearing that these people will go somewhere else if they do not get what they want.
Numbers speak louder.
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