Many organizations are turning to text campaigns to spread their messages receiving a 20-40% response rate. Embedding sensors on mobile devices, allows scientist to collect real-time information on air quality and temperate of various locations. Save the Elephants using GPS technology to track elephants in Kenya to prevent clashes with humans. Cell phones have been used by Greenpeace Argentina to collect petition signatures, prevent illegal logging, can find out more info on fish species (FishMS), and find out air quality (airText).
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