I wouldn’t classify green products as belonging to their own industry, because of the sheer diversity of products there are. Additionally, many companies that we would not call “green” are making an effort to make their products more sustainable. Because it’s not an industry per se, it would be hard to get a handle on how big it actually is. However, I encourage you to check out http://www.goodguide.com/ when buying products to see their environmental impact: some are much better than others.
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