Do you think this is greenwashing? (Please explain your conclusion.)
I don’t think it’s greenwashing. Yes, there’s always a chance that a company lauding itself for investing in eco-friendly solutions will not follow through. But I firmly believe that in today’s world of instant news, constant feedback and more involuntary transparency, large companies face a huge PR risk if they don’t follow through. I think by putting themselves out there as a leader in biodiesel/geothermal energy solutions, Chevron has now put itself in a position where they HAVE to do what they say, or risk a huge backlash from worldwide consumers.
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