Absolutely. Not only does BP have pressure from environmental groups, political groups, and other large organizations to clean up their problem, but thanks to social media the company has to respond to the public masses who don’t always have the courtesy to say things in a nice way.
Websites such as Facebook.com and Twitter.com allow people who don’t necessarily keep up with the news to be informed on issues like the oil spill and lash out at BP by generating a wave of negative comments that travel from person to person. Other social networking sites like Youtube.com even broadcast parody videos on BP’s not-so-great handling of the situation, which in turn gives the public a reason to laugh at, and therefore belittle, BP’s integrity.
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