Professors, authors, and brothers Jules and Maxwell Boykoff published a study covering the bias of “balanced reporting” evident in major US media forms and their consequences on public opinion regarding global warming. False balance in journalism refers to covering an issue from both sides equally, though the evidence is far in favor one way or another. In this case presenting devil’s advocate articles about the doubts of human-caused global warming in equal amount to those presenting global warming as a very real concern, though the scientific evidence overwhelms in favor of the latter. In their report the brothers concluded that Wall Street Journal, the New York Times, the Los Angeles Times, and the Washington Post contributed to “informationally biased coverage of global warming.”
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