Starbucks does have a plan to become more eco-friendly. The stores they are opening now are becoming more green, and using all local materials. Starbucks has also joined with Earthwatch to support environmentally friendly coffee plantations in Costa Rica.
Starbucks announced several of its eco-friendly goals in its 2009 “Goals and Progress” report. Some of these goals include: having all of its cups recyclable or reusable by 2015, reducing energy consumption by 25% in 2010, and placing recycling containers in front of every of its stores by 2012.
Starbucks might have a plan, but they are definitely much more about the “green” image than about being eco-friendly. Like most corporations they care more about how people perceive them than about actually doing something good for the environment.
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