REI – the outdoor gear and clothing company – do a lot to reduce their environmental impact. They donate money towards conservation efforts. They also get volunteers who are customers, members and employees to take part in clean up and restoration efforts that help the environment. Because of all their environmentally responsible efforts they consider themselves the countries largest cooperative rather than simply a corporation. They are in Fortune Magazine’s “100 of the best companies to work for” list because everything they do is inspired by their core value – to inspire, educate and outfit people for a life in outdoor adventure and stewardship.
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